ReMAP – Increased Sales Conversion Rate | ReMAP

ReMAP – Increased Sales Conversion Rate

In order to understand the improved Sales Conversion rate using ReMAP it is important to understand the current sales process for a Remodeling company. Let’s take the example of a Kitchen Remodeler.

The Sales team are provided leads from advertising channels that they subscribe to such as ValPak, Home Advisor etc. The Sales team schedules and conducts in- home consultation during which they perform the following tasks normally to win the business:

  • Allow the prospect to see past works, catalog and portfolio
  • Zero in on what the prospect wants the remodel project to look like
  • Write down/type down the list of all the products required to complete the remodel project
  • Competitively quote using calculators and paper on the project based on the required work with a healthy margin
  • Get Prospect to sign off on starting the project
  • Get the paperwork over to the Office administrator

The Goal for the Sales Representative is to communicate to the customer that they are a credible and accomplished remodeler who can do the job, the way they want it, for a competitive price.

The CONS of the existing Process:

  • Allow the prospect to see past works, catalog and portfolio
  • The sales rep has to navigate page to page of a book to show products or past works that appeal to the customer
  • If there is a combination of colors and style that is not in the catalog then it would be hard to help the customer visualize what it would look like. If the combination is what would bring the appeal to help close the deal, the sales rep is presented with the challenge of providing that experience for the customer.
  • Zero in on what the prospect wants the remodel project to look like
  • It is easy to forget how a cabinet looks like that you liked when you are selecting countertops.
  • It’s hard to envision what your selected countertop would like with the selected cabinet style and colors if there is no example of such in the catalog.
  • Write down/type down the list of all the products required to complete the remodel project
  • The process of writing down or typing down what the customer wants is tedious and time consuming for the sales rep and the customer. This affects the overall customer experience in engaging with your company.
  • Competitively quote using calculators and paper on the project based on the required work with a healthy margin
  • Adding up the total price for the customer when you consider the installation charges etc can be tedious. Many remodelers can’t provide instant quote as they wait for measurements etc which again affects the customer experience.
  • Get Prospect to sign off on starting the project
  • Paperwork that need to be signed from a customer standpoint is fine. However having to take it to the Admin can be tedious process for the sales rep. In the rare case of any paperwork being missed or incomplete provides an undesirable experience for the customer

Why ReMAP can help convert more sales:

  • Visualizer Helps Visualize the project.
  • Customer can easily add or change products and styles to get a good idea of the finished project.
  • Credibility of any remodeler goes up when the customer sees that they’ve invested in technology.
  • The lack of magazine/catalog and flipping pages and also having one simple interface for seeing all the changes to the kitchen, allows for the customer to have an enhanced experience that distinguishes the remodeler from the competition.
  • Instant quote & sign off with the robust Sales Configurator
  • Easily seeing the complete price of the project instantly will impress and allow for customer to sign off faster. If another remodeler quote takes few days versus yours taking only putting everything in the system, your company would be seen as the one that is trustworthy and transparent.
  • All documents automatically in the cloud accessed by Office Admin
  • The room for error in the Sales Rep passing the information to the office administrator is avoided as all information is stored instantly in the cloud.

Conclusion: Overall the ReMAP platform brings a considerably enhanced experience for the customer that translates to increases sales conversions.